Above all, know your audience and match what you say to their needs. Creating your presentation with your audience in mind, it will assure that your audience will follow you. If your presentation doesn't appeal to your audience - no matter how well you have developed your presentation - your presentation will fall on deaf ears。

想要令自己的展示做得有聲有色、引人入勝，首先你得了解你的觀眾。以觀眾的視角為出發(fā)點做展示，能夠帶領你的觀眾。如果你的展示并不能引起觀眾的興趣，那么不管你的展示完成得多好，也不會有人想去聽。

This leads us to the next rule: Know your material thoroughly。 Your material needs to be second nature to you. Practice and rehearse your presentation with friends, in front of a mirror, and with colleagues. If you are speaking in a second language, make sure that you record yourself and listen a number of times before going to practice with a native speaker (if possible)。

接著便引出了第二條法則：充分了解你的材料。你的材料必須是你的第二天性。你可以在朋友面前，鏡子前或者是同事前先進行練習和彩排。如果你用第二外語進行展示，那么你得確保在與該語言的母語者練習之前進行多次錄音和聽力的練習。

Remember that you are an actor when presenting. Make sure that not only yourphysical appearance is appropriate to the occasion, but also the tone you use is well chosen. If your topic is serious, be solemn. However, it's always a good idea to begin your presentation with an ice-breaker。 Don't worry about making friends, rather lead the audience through your materials in a calm and relaxed manner. Speak slowly and clearly, and remember to address everyone in the audience - even the person the farthest away from you。

展示的時候請記住自己是一名演員。確保無論是儀表還是說話的語氣都應該與做展示的場合相適應。如果話題比較嚴肅，則要鄭重其事。不過，以一個有趣的開場也是一個不錯的選擇。不要害怕去結交朋友，不妨有條不紊地帶領你的聽眾，讓他們深入了解展示的內容。慢慢說，清楚說，并記住要顧及到每一位聽眾，不管他的位置離你有多遠。

To achieve the above goals follow these tips when giving your presentation:

以下這些方法能夠使你更容易達成目標：

1、Speak with conviction. Believe what you are saying and you will persuade your audience。

心口一致。相信自己的觀點，這樣才能說服聽眾。

2、Do not read from notes. Referring to notes is fine, but do so only briefly。

避免照讀筆記。簡略的參考是可行的，但要避免完全朗讀筆記。

3、Maintain eye contact with your audience。 Making direct eye contact with individuals will help them feel as if they are participating in your presentation。

保持眼神交流。與觀眾保持直接的眼神交流能夠讓他們有參與感。

4、Bring handouts。 Don't just use a PowerPoint presentation. Provide audience members with handouts of the most important materials so they can keep your most important take always in mind。

備好文字材料。不要僅僅拘泥于使用幻燈片。給在場的每位觀眾分發(fā)關于重點的材料，那么他們就會對你的觀點了然于心。

5、Know when to stop。 This cannot be underestimated. You need to make your case, but continuing for too long will only ensure that the audience forgets what you have said。

適當的停頓。這是不可低估的細節(jié)。你既要表達自己的觀點，但是也要有適當的停頓，因為持續(xù)的時間太長會使觀眾忘了你之前所說的內容，所以切記要讓觀眾有消化理解的時間。