2017年職稱英語綜合類補(bǔ)全短文練習(xí)二

　　【摘要】目前備考2017年職稱英語考試的考生在循序漸進(jìn)的模擬中。環(huán)球網(wǎng)校為考生整理了“2017年職稱英語綜合類補(bǔ)全短文練習(xí)二”，希望備考2017年職稱英語考試的考生都能順利通關(guān)，更多資料敬請(qǐng)關(guān)注網(wǎng)校職稱英語考試頻道……

　　相關(guān)推薦：2017年職稱英語考試綜合類補(bǔ)全短文練習(xí)匯總

　　1 Since public relations involves communications with stockholders,financial analysts,government officials,and other noncustomer groups,it is usually placed outside the marketing department,perhaps as a staff department or outside consulting firm reporting to top management.This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with2 marketing efforts. 2 Although the basic purpose of public relations is to provide positive influence on the public image,this influence generally may be less than that provided by the other components of the public image mix.

　　3 Publicity on the other hand should not be divorced from the marketing department4,as it can provide a useful adjunct to5 the regular advertising. 4

　　The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function,whether within the company or an outside firm,can take care of public image problems and opportunities. 5 Many of these have to do with the way the firm does business7,such as its product quality,the servicing and handling of complaints,and the tenor of the advertising.Public relations and directed publicity may help highlight favorable newsworthy events,and may even succeed in toning down the worst of unfavorable publicity,but the other components of the public image mix create more lasting impressions.

　　詞匯：

　　goodwill n.(1)信譽(yù)(2)善意友好(3)愿意,樂意

　　overtone n.聯(lián)想;暗示;次要的作用(或意義);弦外之音

　　noncustomer group非顧客集團(tuán)

　　delude vt.欺騙,哄騙

　　consulting firm咨詢公司

　　newsworthy adj.有新聞價(jià)值的

　　注釋：

　　1. …designed to promote goodwill and a favorable image.

　　……旨在提高信譽(yù),樹立一個(gè)良好形象。

　　2.in tune with：與……協(xié)調(diào),與……一致。例如：

　　The price of gold coins fluctuates in tune with commodities.

　　金幣的價(jià)格隨商品漲落。

　　3.be in the form of：是(或有)……形式(或形狀)。例如：

　　Gold was found in the ancient tomb in the form of bars.

　　在古墓中發(fā)現(xiàn)了鑄成金條的黃金。

　　4. Publicity on the other hand should not be divorced from the marketing department

　　另一方面,宣傳也不能脫離營(yíng)銷部門……

　　5. a useful adjunct to…：對(duì)……的有用的補(bǔ)充

　　6.downright ill-advised：十分不明智

　　7.Many of these have to do with the way the firm does business.

　　這些因素很多與公司做生意的方法有關(guān)。

　　練習(xí)：

　　A Publicity may be in the form of3 news releases that have favorable overtones for the company initiated by the public relations department.

　　B Furthermore,not all publicity is initiated by the firm;some can result from an unfavorable press as a reaction to certain actions or 1ack of actions that are controversial or even downright ill-advised6.

　　C Publicity then is part of public relations when it is initiated by the firm,usually in the form of press releases or press conferences.

　　D Many factors impact on the public image.

　　E It surely causes heavy losses to the company.

　　F Poor communication and no coordination may be the consequences.

　　答案：1.C 2.F 3.A 4.B 5.D

2017年職稱英語考試復(fù)習(xí)重點(diǎn)句型匯總

2017年職稱英語考試題型分析

2017年職稱英語考試復(fù)習(xí)指導(dǎo)

2017年職稱英語考試備考經(jīng)驗(yàn)匯總

　　環(huán)球網(wǎng)校友情提示：2017年職稱英語考試即將開始報(bào)名，本文整理“2017年職稱英語綜合類補(bǔ)全短文練習(xí)二”供考生參考練習(xí)。如果您在此過程中遇到任何疑問，請(qǐng)登錄環(huán)球網(wǎng)校職稱英語頻道及職稱英語論壇，我們隨時(shí)與廣大考生朋友們一起交流!

　　【摘要】目前備考2017年職稱英語考試的考生在循序漸進(jìn)的模擬中。環(huán)球網(wǎng)校為考生整理了“2017年職稱英語綜合類補(bǔ)全短文練習(xí)二”，希望備考2017年職稱英語考試的考生都能順利通關(guān)，更多資料敬請(qǐng)關(guān)注網(wǎng)校職稱英語考試頻道……

　　相關(guān)推薦：2017年職稱英語考試綜合類補(bǔ)全短文練習(xí)匯總

　　When do people decide whether or not they want to become friends? During their first four minutes together, according to a book by Dr. Leonard Zunin. In his book, "Contact: The first four minutes", he offers this advice to anyone __(1)___: "Every time you meet someone in a social situation, give him your undivided attention for four minutes. A lot of people’s whole lives would change if they did just that".

　　You may have noticed that the average person does not give his undivided attention to someone he has just met. He keeps looking over the other person’s shoulder, as if __(2)__. If anyone has ever done this to you, you probably did not like him very much.

　　When we are introduced to new people, the author suggests, we should try to appear friendly and self-confident. In general, he says, "People like people who like themselves".

　　On the other hand, we should not make the other person think we are too sure of ourselves. It is important to appear interested and sympathetic, realizing that the other person has his own needs, fears, and hopes.

　　Hearing such advice, one might say, "But I’m not a friendly, self-confident person. That’s not my nature. It would be dishonest for me to act that way".

　　In reply, Dr. Zunin would claim that a little practice can help us __(3)__. We can become accustomed to any changes we choose to make in our personality. "It is like getting used to a new car. It may be unfamiliar at first, but it goes much better than the old one."

　　But isn’t it dishonest to give the appearance of friendly self-confidence when we don’t actually feel that way? Perhaps, but according to Dr. Zunin, ’total honesty" is not always good for social relationships, especially during the first few minutes of contact. There is a time for everything, and a certain amount of play-acting may be best for the first few minutes of contact with a stranger. That is not the time to complain about one’s health or to mention faults one finds in other people. It is not the time to tell the whole truth about one’s opinions and impressions.

　　Much of __(4)__ also applies to relationships with family members and friends. For a husband and wife or a parent and child, problems often arise during their first four minutes together after they have been apart. Dr. Zunin suggests that these first few minutes together be treated with care. If there are unpleasant matters to be discussed, they should be dealt with later.

　　The author says that interpersonal relations should be taught as a required course in every school, along with reading, writing, and mathematics. In his opinion, success in life depends mainly on __(5)_. That is at least as important as how much we know.

　　EXERCISE:

　　A) Feel comfortable about changing our social habits

　　B) What has been said about strangers

　　C) How we get along with other people

　　D) Interested in starting new friendships

　　E) Hoping to find someone more interesting in another part of the room

　　F) Who are eager to make friends with everyone

　　KEY: D E A B C

2017年職稱英語考試復(fù)習(xí)重點(diǎn)句型匯總

2017年職稱英語考試題型分析

2017年職稱英語考試復(fù)習(xí)指導(dǎo)

2017年職稱英語考試備考經(jīng)驗(yàn)匯總

　　環(huán)球網(wǎng)校友情提示：2017年職稱英語考試即將開始報(bào)名，本文整理“2017年職稱英語綜合類補(bǔ)全短文練習(xí)二”供考生參考練習(xí)。如果您在此過程中遇到任何疑問，請(qǐng)登錄環(huán)球網(wǎng)校職稱英語頻道及職稱英語論壇，我們隨時(shí)與廣大考生朋友們一起交流!