最近可口可樂(lè)公司宣布將在日本市場(chǎng)推出新款酒精飲料，但是你不知道的是可口可樂(lè)曾經(jīng)推出過(guò)多種奇怪的可樂(lè)，而這些可樂(lè)你可能都未聽(tīng)過(guò)。
The Coca-Cola Company announced it’ll be adding a new alcoholic beverage to its portfolio exclusively in the Japanese market. The low-alcohol drink, or Chu-Hi, will be a watered-down mixture of the shōchū spirit plus flavoring. This isn’t the first time Coca-Cola has experimented with flavors and tastes, especially in Japan.
可口可樂(lè)公司(Coca-Cola Company)宣布將在日本市場(chǎng)推出新款酒精飲料。這種低酒精飲品，或者叫Chu-Hi，就是給酒精含量較低的燒酒加上各種口味。這不是可口可樂(lè)第一次嘗試新口味，尤其是在日本市場(chǎng)。
Not all flavors are successful, but the unique flavors deserve a round of applause. Below are five other unusual Coca-Cola products that were released.
新口味不見(jiàn)得都能大獲成功，不過(guò)開(kāi)發(fā)獨(dú)特口味的嘗試值得贊揚(yáng)。下面是其他五種不同尋常的可口可樂(lè)產(chǎn)品。
Beverly
苦味可樂(lè)
Introduced in 1969, Beverly was an Italian apertif. Designed to be consumed before meals and believed to aid digestion, competitors like Campari and San Pellegrino led to its discontinuation in 2009.
1969年，可口可樂(lè)在意大利推出苦味可樂(lè)，作為開(kāi)胃飲料使用。設(shè)計(jì)這款產(chǎn)品的初衷是在餐前飲用，促進(jìn)消化，不過(guò)由于不敵競(jìng)爭(zhēng)對(duì)手金巴利苦酒(Campari)和圣培露礦泉水(San Pellegrino)，苦味可樂(lè)在2009年停產(chǎn)。
New Coke
新可口可樂(lè)
In 1985, the 99-year-old company decided it was scrapping its classic Coke recipe for a newer and sweeter version to compete with Pepsi.In blind taste tests, people generally preferred the new recipe compared to the old. But three months after making the switch, the company announced the return of the classic Coca-Cola.
1985年，這家有著99年歷史的公司決定放棄傳統(tǒng)的可口可樂(lè)配方，推出一款更新更甜的產(chǎn)品，以期與百事可樂(lè)(Pepsi)競(jìng)爭(zhēng)。味覺(jué)盲測(cè)表明，與舊配方相比，人們普遍更喜歡新的可樂(lè)配方。然而，在決定更換配方的三個(gè)月后，公司宣布經(jīng)典的可口可樂(lè)重回市場(chǎng)。
OK Soda:
OK汽水
This product was launched to capture the Generation X market in 1993. OK Soda cans had grim-looking illustrations in its ad campaign that responded to the idea that Generation X was cynical and disillusioned. It’s slogan was “Things are going to be ok” and it even had its own manifesto. It was discontinued in 1995.
1993年，可口可樂(lè)推出這款產(chǎn)品，希望攻占“X一代”消費(fèi)者的市場(chǎng)。廣告宣傳中，OK汽水包裝上印著神情冷酷的頭像，與“X一代”憤世嫉俗、不抱幻想的思想和狀態(tài)呼應(yīng)。它的口號(hào)是“一切都會(huì)OK”，還有自己的宣言。1995年，OK汽水停產(chǎn)。
Coca-Cola Blak:
咖啡可樂(lè)
Coffee in soda? Coca-Cola developed this recipe for two years and finally released the carbonated coffee drink in 2006. It hoped it would tap into the premium coffee markets, but just one year later Blak was discontinued.
咖啡味的汽水?可口可樂(lè)耗時(shí)兩年開(kāi)發(fā)配方，終于在2006年推出咖啡味碳酸飲料�？煽诳蓸�(lè)希望它能打入高端咖啡市場(chǎng)，結(jié)果僅一年后就不得不停止生產(chǎn)咖啡可樂(lè)。
Coca-Cola Plus
吸脂可樂(lè)
After more than a decade of research and development, Coca-Cola launched its first ever soda approved by the FOSHU Japanese food standard. The no-calorie and no-sugar drink contains fiber that will help suppress fat absorption and help moderate blood sugar levels.
經(jīng)過(guò)十余年的研發(fā)，可口可樂(lè)公司推出了首款符合日本特定保健用食品標(biāo)準(zhǔn)的汽水。吸脂可樂(lè)中不含卡路里和糖分，含有抑制脂肪吸收和幫助調(diào)節(jié)血糖水平的纖維。
